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How to make a compelling blogpost using SEO!
Source: CrackerJackMarketing “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers” –Brian Clark.
Creating compelling content that is both engaging and holds value to your readers can be challenging, especially if you are looking to rank high in the searches. Here are some tips and tricks to writing that ideal blog!
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Keywords and SEO! A bond so strong!
Source: Search Engine Land Keywords are essential to utilising your SEO as they define what your content is about. They are the terms and phrases that people enter when they use a search engine. It is crucial that your content fits to what your audiences need in terms of their search options. For example, say that you own a baseball shop and the customer searches for ‘new bats’, if you do not structure your content right then it may lead them to the animal instead of ‘baseball bats’. Therefore, it is important that you know your audience to drive traffic to your site.
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What is SEO? SEO for beginners!
Source: Oberlo What do we mean when we look at the term SEO? SEO stands for Search Engine Optimization and it is the process of optimising your website so that it ranks higher on search engine results. The goal here is to reach the first page of search results on search engines like Google to ultimately increase traffic to your website.
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Traditional Media: the new age into marketing!
Source: Robert Sharp & Associates We are now in a digital age where it seems that most aspects of marketing have become digital, providing many benefits; it’s affordable, can reach to many consumers and endless personalisation. In comparison to their traditional counterpart who is seen as an approach that is slowly decaying. Many people including those younger audiences in particular may not see the importance of traditional media thanks to the heavy influence of social media such as TikTok and Instagram.
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What makes or breaks a digital campaign?
Source: Active Network What is a digital campaign? It refers to a business seeking to grow their business presence by using a series of integrated marketing strategies, its goal is to drive engagement and revenue. It also ties in with the business’ overall goals using several digital channels.
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Artificial Intelligence Of Things (AIoT)
Source: Instinct What is the Artificial Intelligence of Things? To understand, we first need to break down their components. Internet of things (IoT) is a system of devices that is connected to a network, which sends and receives data across these devices. These “things” can include everyday devices such as heart monitors and biochips from animals.
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Mobile gaming going viral!
Source: Pocket-Lint The world of games has come a long way since the Atari days back in the 1980s, with generations of games that have revolutionised the industry.
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The Dark Side of Mobile Marketing.
Source: Campaign When you think of the term mobile, what do you think of? Fast, accessible and easy to learn right? The same can be said for Mobile Marketing. Businesses of all sizes now utilize this component into their marketing practices with a whopping 327.1bn USD spent during this year 2022. Most people in this day of age own a smartphone, which has given organisations the opportunity to market themselves; expand and reap the benefits at a global scale. But what if I told you that there is a dark side to Mobile Marketing?
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Edmer Santos Digital Marketing 